About our online store

FEEDI: More Than a Boutique, It's a Legacy of Elegance

For over three generations, the FEEDI name has been a whispered secret among women who know that true style is timeless. Our story began in 1985, not as a trend-chasing enterprise, but as a heartfelt promise: to provide women with clothing and jewelry that celebrates their lives, their comfort, and their inherent beauty.

It all started in a cozy shop, where we had the honor of serving our community for 26 years. Those decades taught us everything. We listened to your stories—of weddings, of grandchildren, of careers and travels. We learned that what you seek isn't just a dress or a necklace, but a piece that feels like you: perfectly suited, beautifully made, and effortlessly elegant.

That deep understanding is the soul of FEEDI. It’s what guided our move to our current home in South Carolina and what inspires our expert team every day. We are your personal stylists and confidantes, dedicated to bringing your vision to life. Whether it’s a custom-designed piece of jewelry holding your precious memory or that "next favorite dress" you’ll reach for again and again, we are here to listen and create.

Step into our calming boutique and feel the difference. Here, you are always welcome. You can browse without rush, guided by a team that feels like family. Every garment is chosen for its quality and comfort, and every jewel is selected for its artistry and sparkle.

At FEEDI, we believe your best chapters are still being written. Let us help you dress for them, beautifully.

FEEDI: Your Story, Beautifully Dressed.

Join us.
Rewrite pet care."
— Jamie & Scout
（Founder & Chief Inspiration Officer, 14lb Rescue Mix）